|
|
 |
|
|
|
|
FOR
IMMEDIATE RELEASE
Media Contact:
Steve Rodrig
Measurement
Ltd., Inc.
2001 Route 46, Suite 310
Parsippany, New Jersey
07054
Phone: +1 973-402-4242
Email: Steven.rodrig@ml-ltd.com
|
 Download PDF version
Current
Product Information
|
Parsippany,
NJ - October 25, 2006: Measurement Ltd. today announced the launch of a new
product that combines their trademark Accutire® sensor-based digital
technology with an easy-to-use and cost-effective Tire Pressure Monitoring
System (TPMS). The new product, called Accutire Monitor™ (Model
MS-4359), retails for under $70 and is an affordable alternative to the
wheel-mounted TPM systems that will be mandatory in all new cars in the U.S. by
2008.
This
innovative new product will be unveiled next week at the AAPEX (Automotive
Aftermarket Products Expo) show in Las Vegas on October 31 through November 2,
2006. The AAPEX show is the world's largest business-to-business event for the
$250 billion automotive aftermarket industry. At the show, Measurement Ltd.
will be located in Booth #230 on the Upper Level of the Sands Expo
Center.
Steve Rodrig, Director of Operations for Measurement Ltd.,
explained the unique features of this product: "the Accutire Monitor™
system provides four specially designed tire caps that can be programmed with
the correct tire pressure for your vehicle by using the accompanying
programming digital tire gauge. The tire gauge encodes the caps with the
correct tire pressure through the use of Measurement Ltd.'s proprietary (patent
pending) sensor technology. Essentially, the caps and the tire gauge 'talk' to
one another through sensors."
 Rodrig continued, "Once the programmed caps are placed on
the tire valve, they stay in a 'sleep' mode until the consumer wants to check
the tire pressure. He or she can simply hold the Accutire Monitor™ gauge
next to the cap (no need to touch or unscrew the cap, keeping hands clean) -
the cap 'wakes up' and changes color to indicate the range of air pressure
that's inside the tire. It's like a 'magic wand' because the cap won't change
color until the tire gauge's sensor activates the cap. If the cap changes to
green, this indicates a correct, satisfactory tire pressure, from 90% to 120%
of pressure for that tire. Yellow indicates slightly under-inflated but
acceptable pressure; from 80-90% of pressure. Red indicates under-inflation at
below 80% of pressure, alerting the consumer that it's time to add air. And an
alternated red-green light is an indication that the tire is actually
over-inflated by more than 120%, and the owner should release some air to
achieve a safe pressure reading."
In September 2000, the Bureau of
Transportation Statistics published the results of an Omnibus Household Survey
that reported that there were approximately 193 million licensed vehicles
traveling on America's roads. In that same year, the Federal Highway
Administration estimated that there were 6,356,000 car accidents. Vehicles with
incorrect tire pressure are known to contribute greatly to the number of
accidents, hence the government's decision to require TPMS in all new vehicles
by 2008. But for the millions of pre-TPMS cars on the road, the only option has
been for consumers to pay to have a wheel-mounted TPMS installed, at a cost of
approximately $500 per vehicle. The BTS Omnibus Survey also reported that over
half of American households owned two or three vehicles, and one in ten
households owned four or more, representing a cost of $1,000-2,000 per
household to retrofit their older cars with TPMS. At that cost, it is unlikely
that many consumers will be able to afford to have the wheel-mounted TPMS
installed on their existing vehicles.
Bob Van Zeyl, Director of Sales
and Marketing at Measurement Ltd., commented: "We're excited to bring this
product to the marketplace at the AAPEX show this week. With the introduction
of the Accutire Monitor™ system, consumers now have an easy and affordable
way to monitor their vehicle's tire pressure without the expense of having the
more invasive wheel-mounted system installed. The Accutire Monitor™ system
(with patents pending) is the first tire pressure monitoring system that allows
consumers to get the benefits of the more costly alternative, at a fraction of
the cost."
At a retail price of less than $70 and with its ease of use
and high degree of accuracy, the Accutire Monitor™ system will encourage
car owners to check their tire pressure regularly, making more vehicles safe on
the roads. Consumers can look for this product at better
retailers.
About Measurement Ltd., Inc.
Measurement Ltd.
is a global designer and manufacturer of sensor-based products. They design and
manufacture "private label" equipment for original equipment manufacturers
(OEMs) as well as creating consumer products under their own trademark brands,
Accutire®, Park-Zone® and Accutape®.
Contact Measurement Ltd. to learn more.
# # #
^Top | < About |
|
|
